meet our team

Goldnoir’s team is ready to help you make the most of the Salesforce platform with a process-oriented approach.


Dionna Burchell

Managing Partner & Founder

Dionna is an experienced, several times-certified business systems expert, focusing on various features of the Salesforce platform for more than a decade. Through the years she’s worked with clients ranging from large companies, to microenterprise, in many industries including: Tech, healthcare, non-profit, retail, public sector and finance. She specializes in Salesforce implementation and optimizing user workflows. Dionna for every project, is to build strong relationships with clients, rooted in trust and integrity. 

Practice Areas: 

  • Sales Cloud, Service Cloud, Experience Cloud

  • Flows, Omni-Channel, DocuSign, HubSpot, Pardot

  • Agile Methodology, Delivery Management, Team staffing & management


GOLDIN MARTINEZ

Vice President / Business Development

Goldin is a distinguished executive recognized for his strategic leadership in business development, driving significant financial growth and operational enhancements across various companies. His tenure at Goldin Brands, Inc. and Coffeed, Inc. marked substantial achievements, including a notable $40 million acquisition exit and a swift revenue increase of $4.5 million within a year. His expertise in venture capital and strategic investment management is further distinguished by his education from Columbia Business School.

Practice Areas: 

  • Strategic Investment, Business Growth Strategy

  • Brand Development

  • Stakeholder Engagement

  • Philanthropic Leadership


Mattie Salinas

Principal Advisor / Solutions Architect

Mattie Salinas is a seasoned, several times-certified Solution Architect with over a decade of experience in Systems Analysis and Design, Project Management, Customer Service, and Software Quality Assurance. With a proven track record of successfully managing enterprise-level projects using both waterfall and agile methodologies, Mattie has consistently demonstrated outstanding analytical, decision-making, and problem-solving skills. Her role involves working closely with business users to document requirements, design business processes, and collaborate with development teams to ensure successful project delivery.

With her comprehensive background and dedication to continuous learning, Mattie Salinas is committed to leveraging her technical skills and industry knowledge to drive innovative solutions and empower the next generation of tech leaders.

Practice Areas: 

  • CPQ, Sales Cloud, Service Cloud, Experience Cloud

  • Flows etc

  • Agile Methodology, Delivery Management, Team staffing & management


roni lubwama

Solutions Architect

Roni Lubwama, several times certified, brings a wealth of experience in Salesforce consulting, specializing in designing tailored solutions that drive operational efficiency and customer satisfaction. With a deep understanding of platform optimization and data integration, Roni works closely with clients to unlock the full potential of Salesforce in various industries. Dedicated to problem-solving and continuous learning, Roni ensures every client’s needs are met with customized strategies that elevate performance and streamline workflows.

Practice Areas: 

  • Marketing Cloud, Sales Cloud, Service Cloud, Experience Cloud

  • Lightning, App Customization, Security Specialist

  • Agile Methodology, Delivery Management